There has been a significant change in the shopping trend within the past few years. The rise in consumerism has been more interested in sustainability. Across the board, consumers are always willing to spend more money on products or companies that believe in sustainability ethical missions.
Not only are companies giving back to the earth by producing products in a sustainable way, but several large brands are introducing a way to give back to the communities in need. For instance, Mable is a company that makes toothbrushes out of bamboo to reduce the excess use of plastic and replacing it with a biodegradable alternative. On top of that, for every toothbrush that is purchased, they donate one to a person in need.
Become a conscious consumer
A conscious or ethical consumer is someone who is aware of the social, political and enviromental impacts of what they spend their money on. These consumers avoid buying any products that are tested on animals, harm the environment, treat their workers unfairly and more.
Become a giving consumer
Purposely spending money on companies that are charitable and donate a product every time one is purchased has a great effect. It’s small instances like this that are promoting change in the world, eventually leading up to a larger scale.
Spend on local brands and stores. Another simple way to give back to your community is to put your money towards local farmers, vendors, etc.. Instead of purchasing produce at a Target, go to the local Farmers Market and buy the apples, bananas, kale and other fresh items from local farmers trying to make a living.
Why should I spend my money on ethical brands?
Integrating your personal values with what you spend money on is key. If you believe that all workers deserve to be treated properly and work in positive environments, then only shop with brands that make it a point to treat their workers exceptionally. If you believe that animals should be treated as equals to us by not administering chemicals in their bodies to test products on, then use all cruetly-free items! The moral of the story is, invest in what you believe in.
A considerable amount of the population donate a generous chunk of money to charities as a way to give back to a good cause or support their community, but what if there was another way to be giving in a more consistent but indirect way? Several brands will donate a percentage of their profit or an actual product after every purchase. This is a way to make a small but influential impact on the world.
Although it seems to be such a minuscule way to contribute, it makes more of a difference than we could imagine. Because of Mable, a child who had no access to a toothbrush, now has one. And this is the same for many other companies, brands and stores, they are giving back. They are making small but influential strides for a better world.